Noble Gentlemen is excited to introduce its newest brand offering to Canada: Brotherwolf. Brotherwolf fills a unique gap in the Canadian marketplace in which classic streetwear meets sartorial; where urbanite meets country club; where our cultural epicenters play host to innovative design interwoven with a timeless aesthetic.
Brotherwolf has a deep-rooted connection to the community from which it was born. The brand's origins can be traced back a decade ago to the Brotherwolf Barbershop, a local Melbourne hub that evolved into a social club. A place where people could come together to share ideas, discuss music, fashion, art, and sports, share a drink, and get a cut all under the same roof.
Inspired by the culture and community it was born from, Brotherwolf's designs reflect the same energy and passion that we find in the conversations held within the barbershop. The collections are a mix of tailored streetwear with a strong focus on lifestyle, sportswear and a nod to new vintage.
At Brotherwolf, quality is not an afterthought, but a foundation of the brand's philosophy. They are committed to creating each garment using only high-grade materials that are built to last. Brotherwolf pours its hearts and souls into every design, and the result is a collection of timeless pieces that stand the test of time.
Reflecting on these lessons learned from community-facing interaction, Brotherwolf has developed an authentic design philosophy that will undoubtedly resonate with the notoriously fickle Canadian menswear market. These are designs created with a cohesive collection in mind, inspired by the very people who are meant to wear it. The Canadian menswear scene, being historically more purpose-driven, calls for lasting functionality that will withstand the rapidly-changing fashion cycle. Brotherwolf fits this niche perfectly.
Always looking to partner with brands that tell an authentic story, Noble Gentlemen can't wait to share Brotherwolf's elevated design philosophy with our friends here in Canada!