Ksubi has accrued global renown for its artfully distressed streetwear, celebrating a creativity that eschews the high fashion canon for future-facing, anarchic youthful energy. The Australian label’s roots trace back to 1999, when Gareth Moody, Dan Single, and George Gorrow buckled under frustration at the lack of relevant denim on the market and started making their own. Using sandpapering and other distressing techniques to craft perfectly lived-in styles, the brand’s jeans signaled signifiers like punk, grunge, and slacker surfer, capturing a hitherto unexplored turn-of-the-century zeitgeist. Following an infamous debut at Australian Fashion Week 2001 assisted by a fleet of rats, the irreverent brand began attracting the attention of global culture figures.
Expanding beyond denim, the Ksubi of today proposes a detailed line-up of graphic print t-shirts, luxe sweatshirts, jackets, knits, and more. Relaxed, slouchy, and above all self-confident, Ksubi’s pieces add inspired attitude to any ensemble.