Long-held conventional fashion wisdom dictates that when shopping for outerwear, you can choose two of the following - but not all three:
- Style
- Quality
- Reasonable price
But consider us shocked when we received our first samples from Japanese outerwear brand, TAION. Not only was the style and functionality some of the best we've seen from a contemporary outerwear brand, but the price was surprisingly reasonable considering the garment quality. In fact, we actually had to check that TAION HQ hadn't accidentally sent us MSRPs in USD by mistake.
It also helps that TAION fits into a niche that's virtually nonexistent in the Canadian market today. Because they’re already so established worldwide, TAION has developed its product line to a point where it really has something for everyone. TAION features five distinct lines that each fit totally different occasions and vibes.
- The City Line
- The Mountain Line
- The Work Line
- The Military Line
- The Basic Line
And that’s not even mentioning the distinct categories within the different lines. Down, non-down, liners, accessories, hats. In total, TAION has over 160 different product lines and 10,000 individual SKUS - so whatever your vibe is, TAION definitely has something for you.
The latest season, TAION AW25 will arrive at the following Canadian retailers in October 2025:
- Cemarose - Vancouver, BC
- Gravity Pope - BC & Alberta
- Hills of Kerrisdale - Vancouver, BC
- Muddy George - Toronto, ON
- Neon - Ontario & Quebec
- Plenty - BC
- Uncle Otis - Toronto, ON
- Wildflower Clothing - Halifax, NS
